Roveel Cash Summary Dashboard

It is a widely held belief that cash is king in business. I believe it is a myth that if there is cash in the bank then the business is performing well.

Imagine that you are a wholesaler and you sell something today at a loss. Your customer’s terms are 45 days and you pay your suppliers on 30 days. You will have cash in the bank until you pay your supplier, but only when your customer pays you will you actually realise the loss in cash terms. By this time you are likely to have continued to sell at a loss for 45 days and your cash balance will be depleted.

I believe that pricing strategy and information is key. You must know your customers, know your costs and know your prices. Imagine a world where you could instantly see those customers, products or regions which were most or least profitable…or even “making” you a loss.

In summary:

It is a fact that pricing decisions are important and that having the correct information available to make instant decisions and to review is critical. Be informed before it is too late, pricing is king and not cash. Cash is a factor of other decisions and a good barometer of long term performance. provides all of the above in real time, with prices as low as the price of a mobile phone contract each month…..pause…..who runs their business without a mobile phone?