Where It All Began

Our team has worked with thousands of SMEs over the years. The one common theme is that they often do not have clear visibility of their business performance.


Mark Donaldson, a qualified Chartered Certified Accountant has been working in practice and in SMEs since 2001 and wanted to resolve this challenge, meeting the demands of SMEs and accountancy firms.


After tens of thousands of development hours, the Roveel team developed our out of the box dashboard platform which connects to Sage and provides SMEs with easy access to their data, increasing awareness of their business metrics.

Our Journey So Far