Roveel welcomed to Sage Business Cloud Marketplace to enhance reporting for small businesses6 June 2023 –  Roveel, the cloud-based reporting software company, has launched its integration for Sage Accounting (Sage Business Cloud Accounting), unleashing the power of data held by small and medium businesses (SMBs). Now available for SMBs and accountancy firms via the Sage Business Cloud Marketplace, the reporting tool builds on the wealth of data stored in a company’s accounting system and feeds back the insight to allow for smarter decision making. 

Established in 2014, Roveel allows business owners, directors, management and staff across the UK and Ireland save time on day-to-day admin tasks and the need for endless Excel reports. Diving deeper into their data due to its drill-down functionality, data visualisations and a suite of pre-built business dashboards, supported by a comprehensive marketplace of additional dashboards.Transforming Sage Accounting and Sage 50cloud data into insightful and easy-to-use web-based dashboards and reports, the extensive library of intuitive dashboards covers everything from sales to finance, credit control, purchasing, stock and allows customers to manage their budgets, cash and profitability with ease.Karim Hassan, Global Tech Partner Manager, Sage, said: “SMBs have a lot to juggle, so it’s important to offer solutions that are going to make their lives easier by managing data intuitively. Following a successful partnership on Sage 50 Cloud, this new integration will provide customers with further access to a granular level of detail and enable better strategic insight over their business.”Mark Donaldson, founder of Roveel and former practice accountant, said: “The primary goal of Roveel is to improve the quality of the information, which SMBs use to make better business decisions quickly. Being listed on the Sage Marketplace and working in partnership with Sage to grow Roveel is extremely exciting.”“Since launching our product, we have enjoyed working closely with Sage and their customers and this latest integration is responding to customer demand for our service. 2023 has already seen many exciting new features and this latest integration is just the first of more to come later this year. We are excited about how this new integration can now support customers who want to have a deeper understanding of the data within their business.”-END-  Note to EditorRoveel is a leading web-based dashboard reporting tool which transforms SMEs accounting data in Sage 50 and Sage Accounting into insightful, intuitive, and ready-made dashboards and analytics.Founded by Mark Donaldson in 2014, Roveel (formerly Cascade50) was created to address the inefficiencies which SMEs and accountants have in extracting, collating, and reviewing the critical information an SME needs to make better informed decisions.Mark Donaldson trained as an accountant with regional firm Larking Gowen before moving to Grant Thornton. In 2010 he left Grant Thornton to set up his own business consultancy providing Finance Director services to several SMEs. During this time, he recognised the opportunity to utilise technology to automate the extraction of data into a seamless reporting process for existing non-cloud products on the market.Roveel’s goal is to empower SMEs with the accessible and accurate insights they need for optimal decision making. Whether you are an accountant, or a member of the sales or finance team, it’s about providing the right data, at the right time, to the right people, for the best decision making.’