Roveel Is a Sage tech partner-01

Norwich, UK, 28 September 2020 – Roveel, a cloud-based reporting software company, has been named a Sage ISV Rockstar partner, the highest accolade in Sage’s ISV ecosystem.  The partnership means Roveel’s software is now available for small and medium businesses (SMBs) and accountancy firms via the Sage Business Cloud Marketplace.

The ISV’s reporting tool builds on the wealth of data stored in a company’s accounting system and feeds back the insight to allow for smarter decision making. It does this by transforming Sage 50cloud data into insightful and easy-to-use web-based dashboards.

The benefit is that it allows business owners, directors, management and staff to dive deeper into data due to a drill-down functionality, data visualisations and a variety of business dashboards. This also cuts out the need for endless Excel reports and saves time on admin tasks.

The extensive library of intuitive dashboards covers everything from sales to finance, credit control and purchasing, releasing the power of the data held by small and medium businesses (SMBs).

Mark Donaldson, founder of Roveel and former practice accountant, said: “The primary goal of Roveel was to improve the quality of the information, which SMBs use to make business decisions.

“Being listed on the Sage Marketplace and working in partnership with their team to grow Roveel is extremely exciting.”

Todd Black, Director Marketplace Enablement, Sage, said: “The past few months have been some of the most challenging that businesses have had to face.  Small businesses need the right solutions, the right tools and the right advice to emerge from the COVID pandemic ready to tackle new opportunities. What we’re hearing now is that they need to understand what impact this has had on their business and how they can move forward in the new normal.

“The only way to do this is to deep dive into that data and gain strategic insight in order to make those all-important next steps, which this partnership enables businesses to do.”

Established in 2014, Roveel (formerly Cascade50) has gone from strength to strength with a rapidly growing and diverse customer base. This partnership is another step in the rise of the company with negotiations ongoing for around 12 months. Legal and commercial support was provided by experienced corporate lawyer Nathan Muskett from law firm Isadore Goldman’s Norwich office.

“Since the successful launch of our technology in 2017, we knew that the reporting software we had would enhance Sage’s offer to their customer base. Working together, we are excited about how this will support customers who want to have a deeper understanding of the data within their business,” said Mark Donaldson, CEO and Founder of Roveel.



Note to Editor

Roveel (formerly Cascade50) is a leading web-based dashboard reporting tool which transforms SMEs accounting data in Sage 50 into insightful, intuitive, and ready-made dashboards and analytics.

Founded by Mark Donaldson in 2014, Roveel was created to address the inefficiencies which SMEs and accountants have in extracting, collating, and reviewing the critical information an SME needs to make better informed decisions.

Mark Donaldson trained as an accountant with regional firm Larking Gowen before moving to Grant Thornton. In 2010 he left Grant Thornton to set up his own business consultancy providing Finance Director services to several SMEs. During this time, he recognised the opportunity to utilise technology to automate the extraction of data into a seamless reporting process for existing non-cloud products on the market. The first integration being with Sage50.

Roveel’s goal is to empower SMEs with the accessible and accurate insights they need for optimal decision making. Whether you are an accountant, or a member of the sales or finance team, it is about providing the right data, at the right time, to the right people, for the best decision making.’

Roveel has rebranded from Cascade50 with effect from Monday 28th September 2020 as it looks to cement its place in the market and broaden its product base and service offering.