From sales to financial and product analysis, Munchy Seeds have gained greater insight and visibility across their entire business.

Munchy Seeds's Website

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Crispin Clay

Managing Director, Munchy Seeds

“Roveel has revolutionised the way in which we run our business on a day to day basis. Extracting information from Sage 50 was previously both time consuming and restrictive. Thanks to Cascade’s various dashboards we can instantly view figures and very informative graphs and visuals."

"Our team can now analyse margins, products & customer sales performance, profitability and much more. I love the fact that I can use Roveel from anywhere in the world.”


Simply put, Munchy Seeds are a tasty toasted seed producer. With plenty of family history behind the company, founder “Mrs Munchy” Lucinda and husband Crispin have been producing and selling “munchy seeds” in the UK for the past 19 years.

It is a tradition that has been passed down through the family. Lucinda’s parents have been roasting their Munchy Seeds in New Zealand for over 30 years.

With a large range of products and sales, managing all the information from Sage 50 was a time-consuming exercise, often spending more time creating the analysis than spending time analysing it.

Since Munchy Seeds have connected Roveel to their Sage 50 data, the platform has revolutionised the way in which the company operates on a day to day basis.

Roveel’s plug and play dashboards instantly granted Munchy Seeds greater visibility over their entire business: from sales to financial and product analysis.

The platform has been invaluable in improving the efficiency of the company’s day to day activities. The Munchy Seeds team are now able to instantly analyse margins, products & customer sales performance, profitability which was a solution that their traditional accounts package was unable to do.

Roveel allows Munchy Seeds to stay in control of the finances and removes the need to wait for traditional reports from the finance team.

Roveel transforms your Sage 50 data into Insightful, vibrant, and easy-to-use dashboards.

Gain an insightful and vibrant view of the business with an extensive library of intuitive and easy-to-use dashboards that cover everything from sales to finance and purchasing.